As technology continues to advance, new and innovative ways of using that technology become available. Projectors, for instance, have traditionally been used within indoor spaces and mainly in the context of movie projection or presentation slideshows. But what makes projecting images on a physical structure such as a building any different? In this blog post, we’ll look at why you might want to project onto a building, discuss the cost and setup implications involved with this type of activity as well as go through some creative ideas for projecting onto buildings. Whether you’re looking to make an eye-catching statement or just find another new way to utilize existing tools.
Projection Mapping on a Building – Synagogue by Lumen and Forge
What is a projector and what are its uses
Projectors are great pieces of technology that can drastically change the atmosphere of a space. They have typically been used to watch movies or for presentations, and this stands true today. Modern projectors now go far beyond displaying images on a flat surface, though. They can be used to project onto buildings or 3D objects, essentially turning these different components into a canvas. These new uses generate unique experiences with up-close light shows and grand displays on very unexpected canvases. This is done through what is called projection mapping.
What is projection mapping?
Projection mapping is a powerful tool used in both artistic and commercial contexts. It is a technology that allows for videos, images, or graphics to be projected on complex surfaces such as buildings, stages, and sculptures. The result transforms the physical object into an interactive screen with motion, providing viewers with feelings of awe and surprise. Projection mapping requires cutting-edge computer programming to project high-quality images that use the physical space’s features like edges and corners. It has been used in creative installations in public spaces, corporate events, music videos, concerts, live theater productions – even light shows for festivals. However, a regular projector can be used to project onto a building.
The benefits of using projection mapping on a building
Projection mapping offers a great way to bring attention to a product, event, or cause quickly and easily. By projecting images, animations, and videos on the exterior of a building, businesses and organizations can create an eye-catching display that can have far-reaching effects. It allows people in the distance to observe the message displayed with crystal clarity, allowing for maximum brand exposure. Cost-effective and incredibly versatile, projection mapping can be used for many innovative projects such as interactive displays or even wide broadcasts to an entire city. Furthermore, with ever-improving technology there is no limit to the possibilities of what can be achieved through projection mapping.
How to projection map onto a building
Utilizing a projector, along with specialized software and expert set design, projection mapping can be used to produce highly detailed visuals that perfectly match the contours of any building. All it takes is knowing how to create the right graphics properly, map out the façade of the building, as well as appropriately calibrate the projector and projection surface for optimum brightness and clarity. With this knowledge, almost any image or video can be projected onto any surface, no matter its shape or size, allowing us to envision our world in brand-new ways.