With 46% of Google searchers looking for local information, local SEO has proven critical for smaller businesses operating on a regional level. Local SEO prioritises appearing on the top SERPs in a precise location. This strategy relies on marketing brands, products, and services to regional audiences and customers.
Not optimising your local business for local search can cost potential customers looking forward to shopping in your area. Instead, you can optimise your local SEO by leveraging Local SEO Package, increasing website traffic, leads, and conversions. Think of this local SEO-focused strategy as a way to gain a competitive edge against national brands and boost sales.
To help you increase your local business sales, we have created a comprehensive guide covering the most fruitful local SEO strategies. With this article, you will have an in-depth understanding of optimising your local business to reach local searchers and generate more revenue.
Why Your Business Isn’t Generating Enough Sales?
Without customers, small businesses don’t have much to do. Unlike their massive corporate counterparts operating on national and international levels, small businesses have limited funds and can’t afford big margins of errors. Therefore, they need to generate sales continuously to survive.
But what if small businesses fail to make such sales? What could be the reason? Here listed are some reasons why your small businesses might be making fewer sales:
- You are Short on Leads
Sometimes, small businesses have a great conversion rate but fail to generate enough leads. This is because your small business must start from the base of existing sales leads, and if this number is low, you will also have low conversions.
- There is Something Wrong with Your Business Goals
If you want to hit big sales numbers, you must aim high. In addition, your sales goals must also be clear and sensible enough to devise a plan for the company’s future. You will have a hard time achieving unclear sales targets and company goals.
- You are not Using the Right Local SEO Strategy.
Sales and business leads are not things that you can generate only through in-house strategies or techniques. On the contrary, you can use the most cost-effective and impeccable allies in the fight for great sales leads. One such important ally is local SEO. In this digital age, you can miss out on many potential local shoppers if your business is not optimised for local search.
Demystifying Local SEO: What It Is and How It Works
What is Local SEO?
A search engine optimisation (SEO) tactic, local SEO, helps local businesses gain more visibility in Google’s local search results. It’s an SEO category that targets a precise area, usually a neighbourhood, so businesses can rank higher in the same place. By developing an effective local SEO strategy, websites can increase their ranking and appear on top local search results.
A local SEO strategy isolates potential customer searches from the area your business is located in and focuses such individuals on letting them see more of your website, ultimately leading them to your business. Getting a Local SEO Package catering to your industry is advisable for a more specialised SEO approach.
How Does Local SEO Work?
Among several factors that affect Google’s ranking, the search engines also consider the number of people looking for businesses right at the place where they are located. With this user behaviour factor, Google considers the searcher’s location when he searches. As a result, the search engine does the same automatically, and there is no need for the searchers to add extra work like their location or ‘near me.’
A searcher must Google ‘Dental Appointment’ or ‘Chinese Deliver,’ Google pulls up a list of relevant places near him. With more people using mobile phones and searching for businesses local to them, an increased number of businesses find it crucial to be visible to these users. It’s when local SEO comes into the picture.
A local SEO strategy can increase your regional business visibility to Google and local searchers.
Finding the Right Keywords to Boost Your Local Search Rankings
You can optimise your site by incorporating the right keywords in your content. First, you must know the search queries your target customers usually use to find your local business. It will become easier to optimise your site by knowing the keywords you are ranking for. However, it’s a lot of work to be done by a small business owner, so consider investing in a professional Local SEO Package.
Here are multiple ways you can pick the right local keywords:
- Leverage Industry Keywords
Your goal must be to identify the phrases that people local to your business tend to use to describe your products and services. Just think from their perspective and determine what they are more likely to type in the search box to look for a business similar to yours. Then, brainstorm and list the local keywords and phrases relevant to your industry.
- Use Keyword Modifiers
The next step is to develop modifiers that people mostly use in local searches. Modifiers usually describe a quality or type of product, an event, or other associable words, like best, one-day delivery, weddings, etc.
- Add Local Keywords
Think about the locations and areas that you serve and where your target customers are from. Then use SEO Package at Low Cost to include the names of those areas and places in your blog posts and website content. For instance, if you sell flowers, you can target keywords like “best florists near Hillsboro Road, Durham.”
On-Page Optimisation: Making Your Website Local SEO-Friendly
Here listed are some on-page optimisation techniques that you can access with an Affordable Local SEO Package and make your website local SEO-friendly:
- Have a Consistent NAP
NAP, also called Name, Address, and Phone Number, are vital details that can improve your local SEO strategy. Use an SEO Package at Low Cost for displaying NAP prominently on your website, contact page, or service area pages. In addition, these bits of information must be the same on all channels.
- Curate a Relevant On-page Content
By posting relevant information on-page content, you can show local customers and the search engines you are experienced in your industry. Don’t forget to include local keywords with essential details like landmarks, neighbourhood or street names, and services you offer in your area.
- Optimise Header Tags
The significance of header tags can’t be ignored regarding local SEO. By including great header tags, you can give visitors and crawlers a basic idea of your web page’s overall structure and what they can expect from your content.
- Internal Linking
Leverage the power of internal linking throughout your website to let your local customers and Google know you are running a business in the local area. For example, now that you add city or neighbourhood names to your on-page content, use them as anchor links to your service pages.
Off-Page Optimization: Building a Strong Local Backlink Profile
Backlinks are still considered Google’s strongest local ranking factor. However, Google does not acknowledge all backlinks. Instead, the search engine prefers a well-rounded, solid local backlink profile.
Below given are some key strategies to build a strong local backlink profile:
- Develop a Linkable Content
The effective way to naturally earn backlinks is to curate content relevant to local searchers. You can invest in the Local SEO Package to access the services of professional content creators. Once you have more comprehensive content, you can ask other related websites to link with your piece.
- Turn Mentions into Links
You can browse the web for mentions of your local brand or business name. If a website mentions your business name but doesn’t include a link, you can target it for backlinks.
- Guest Blog for Relevant Sites
Another effective way is to find relevant publications in your industry and provide them with blogs or articles related to your business offerings. Partnering with such publications can help scale your backlink-building efforts.
List your Business on Google: Claiming and Optimising Your Google My Business Listing
Google My Business is Google’s feature that aids business owners in managing their online presence and growing portfolio of utilities, such as Google Maps.
The following mentioned are some essential tips to optimise your Google My Profile:
- Provide Complete Data for Your Profile
Since local search results rank the most relevant search results higher, it will be easier for Google to serve businesses by providing detailed and accurate information in the search. So, ensure your business profile communicates all your products and services, operation hours, buying process, location, contact details, photos, and more.
- Include Keywords
Including relevant local keywords and search phrases with the help of a Local SEO Package in your business profile will be of great help.
- Manage and Respond to Customer Reviews
Interacting with customers and replying to their reviews is the best way to let your local customers know how much you value them. Moreover, positive reviews will further positively affect your potential customers.
The Power of a Great Local SEO Package: Finding the Best Local SEO Service Provider
A great Local SEO Package has become crucial for small businesses to optimise their website and attract more targeted traffic. However, not each Local SEO Package is designed the same. Therefore, it would help to look for a reputable Local SEO service provider offering the SEO Package at Low Cost without compromising service quality.
A professional local SEO provider like ZealouWeb will be experienced enough to offer competitor analysis, SEO audits, location-based keyword research, manage customer reviews, and internal linking strategy.
Measuring the Success of Your Local SEO Efforts: Tracking and Analysing Your Local Search Rankings and Traffic
- Check Local Search Rankings
‘The Big 3’ search engines account for approximately 94.2% of search traffic, of which Google takes 65%. Tracking across all three search engines can be time-consuming. You can use Local SEO Package to monitor your rankings for local keywords on all three search engines, social media channels, and review platforms.
- Tracking Traffic from All Engines and Directories
In addition to the Big 3 Search engines, you must automate the traffic tracking process with an Affordable Local SEO Package across all search engines, directories, and niche sites where your local listings appear.
Local SEO must be included as an integral part of your business’s SEO strategy. In this digital age, you can’t afford to miss out on potential local buyers and revenue by not optimising for local search. ZealousWeb is a leading company offering an Affordable Local SEO Package to enable clients to help local audiences find their regional businesses when they search online for specific products and services.
Frequently Asked Questions (FAQs)
Q.1 What are the off-page local SEO techniques?
In addition to creating backlinks, you can use these off-page SEO techniques with ZealousWeb’s Local SEO Package to optimise for local SEO:
- Social media marketing
- Guest Content
- Forum Posting
- Local listings
Q.2 How can I verify my Google Business Profile?
You can invest in ZelousWeb’s local SEO package when verifying your Google Business Profile. The professionals will send a postcard via email to Google, which can take around five business days. In return, Google will send you a verification postcard using which you can verify your profile and make your business live on the search engine.
Q.3 What KPIs must I measure to track my business’s local SEO success?
ZealousWeb’s local SEO package measures many important KPIs to help clients track their business’s local SEO success. Some of these are:
- Engagement metrics
- Conversion rate
- Time on page
- Pages per visit
- Bounce rate
- Search Traffic