If you’re tired of spending money on marketing and sales, it’s time to re-evaluate your lead generation strategy. You can generate more leads for free by adopting a customer-centric data platform (CDP).
Acquire more leads
What you need to do is make sure that you have the right tools, people and processes in place so that when a lead comes in, it can be easily captured.
If your existing CRM does not have CDP functionality built-in, then it may be worth exploring other options. There are lots of different CRM systems out there, but only a few of them offer this type of functionality. When looking for such a system, make sure that they support personalized emails as well as auto-responders so that you can follow up with all of your leads quickly and efficiently.
Activate your data
Data is a powerful tool that can be used for many things: improving your marketing, sales and customer service. The more you know about your customers, the better able you are to meet their needs. As per the Adobe Real-Time CDP’s experts, “Many businesses use data to improve their marketing by using it to determine who might purchase their product or service.”
Divide and conquer
In marketing, you can use this strategy in many different ways. For example, if you want to generate leads but only have a budget for one campaign at a time, divide and conquer by choosing your most important lead generation strategy first. Once you have that working smoothly, move on to the next one and so on, until all of them are running as efficiently as possible. You will be able to measure success more easily because each individual campaign is manageable and measurable in its own right.
Hunt for more leads in existing data
You should be using your existing customer data to find new leads. This is called “lead enrichment” and it can help you generate more sales-ready leads from the same information you already have.
If you have a CRM or other system to track prospects, use that data to match up with new information about people who might be interested in what you have to offer. You may even be able to cross-reference your prospect list with another database, like social media or public records databases.
Invest in new technology to capture more high-value leads
A well-known fact to many business owners is that you can increase your revenue by increasing the number of qualified leads that you generate. High-value leads are those who have an interest in what your company has to offer, have the budget and authority to buy, and are ready to do so.
If you’re looking for new ways to capture more high-value leads, technology may be able to help! By investing in new technology, such as a customer data management platform, your organization can increase its ability to capture more leads at all lifecycle stages.
The key takeaway here is that you can always get more leads for your business. You just need to be willing to invest in new technology and keep collecting data about your customers. If you do these things, then it’s only a matter of time before your business starts generating more leads than ever before!