RockAuto LLC is an online auto parts retailer based in Madison, Wisconsin. The company was founded in 1999 by the Taylor family and has since grown to become one of the largest online retailers of automotive parts and accessories in the United States.
The company’s website offers a wide range of auto parts for both domestic and foreign vehicles. Customers can search for parts by vehicle make and model, part type, or manufacturer. The website is designed to be user-friendly and easy to navigate, with clear descriptions and photos of each part.
One of the things that set RockAuto apart from other auto parts retailers is its commitment to offering low prices. The company operates on a low-margin business model, which means that it keeps its overhead costs low in order to offer customers the best possible prices on parts. In addition, RockAuto sources its parts directly from manufacturers, which allows it to pass on savings to customers.
Another key feature of RockAuto’s business model is its commitment to customer service. The company offers a toll-free phone number and an online chat feature, both of which are staffed by knowledgeable customer service representatives who can help customers find the parts they need and answer any questions they may have. In addition, the company offers a hassle-free return policy, which allows customers to return parts for any reason within 30 days of purchase.
Overall, RockAuto LLC has established itself as a leading online retailer of auto parts and accessories. Its commitment to low prices, high-quality parts, and excellent customer service has helped it build a loyal customer base and a reputation as a reliable and trustworthy source for auto parts.
Address and Contact Info:
Address: 6418 Normandy Ln #100, Madison, WI 53719, United States
Phone: +1 608-661-1376