A QR code is a brilliant piece of technology that makes tracking information about products in a supply chain easier. According to the statistical analysis, QR codes will likely remain popular for a long time, particularly since they are easy to deploy.
QR code is not only used for tracking the details of the products but it is also used for many other purposes, including payments. Indeed, QR codes have proven beneficial to all industries, especially those that previously relied on high foot traffic.
If you want to gain comprehensive insights about QR codes and their types, then read this article as it mainly focuses on:
- What is a QR code?
- What are the QR code types?
- Benefits of QR codes?
- What is the use of a QR code scanner?
Let’s get to the details to find out everything you need to know about QR codes.
Understanding Quick Response Code
A quick response (QR) code is a barcode containing a square pattern and encoded data. It is a unique data storage technique for creating digital marketing entities on physical objects through rapid mobile web services, like thumb drives.
Japanese company Denso Wave developed a QR code in 1994, quickly becoming a standard in Japan through the early 2000s. In 2010, they introduced the QR code to the United States and Europe.
The QR code generally contains the American Standard Code for Information Interchange (ASCII) text and binary data. QR codes are two-dimensional (2D) bar codes that provide easy access to online information using a digital camera on a mobile device or tablet.
A QR code reader gives users direct access to the content encoded by a QR code. For example, suppose a user scans the code. In that case, users will be prompted to open a specific URL in their web browser, check in to a particular location, or connect to a wireless network.
Benefits Of QR Code
Mobile devices and QR code scanner is used to read and understand QR (Quick Response) Codes. Billboards, magazines, websites, and other marketing materials promote this product. With little effort, the QR code provides more information about a product or service, sending the data quickly to the user’s device.
The QR code is essentially a means of promoting interaction and engagement through a mobile phone and many more scanning devices. Business marketers use this marketing strategy to convey information to their customers. The key to success in marketing is to be instant and fast.
Uses of QR Code Scanners
QR code scanners are optical scanners that are especially capable of reading QR codes. In most tablets and smartphones, QR code scanners are built into their cameras. Therefore, you should be able to scan and read QR codes with your camera. To scan a QR code, there are many online QR code scanner tools available as well.
There are two types of QR scanners: static and dynamic. There is a difference in the way they store information. Keep reading to find out more.
Static QR Scanner
A static QR code is a fixed code that cannot be edited. A static QR code becomes more significant and complex when you store a large amount of data. When a static QR code contains many characters and complicated text, it may take a while to scan.
The major disadvantage of using a static QR code is not its size or speed; it’s editability. You cannot change the information in the QR code unless you create a brand new one.
Ideally, they should be used for simple data and one-time use systems, like the product or serial numbers, ID numbers, or check-in information for hotels or events.
Dynamic QR Code
Dynamic QR codes are QR codes that can be edited after we have created them. You are not required to create and distribute new QR codes whenever you want to change the information encoded in a dynamic QR code.
Upon you scan the QR code, it quickly takes you to the URL where they see the information. As dynamic QR codes contain only one URL, they are more straightforward to scan and load.
In most cases, dynamic QR codes are the best option. Unlike static QR codes, they are much easier to create and more versatile. Dynamic QR codes must be used for any QR code that requires editing information (such as changing coupons or digital menus regularly) and tracking. Also, dynamic QR codes can be used for codes that need to be scanned, such as nutritional information or food labels.
Bottom Line
QR codes come in various types, each with its own purpose. There are two types of QR codes: static and dynamic. It is possible to create a wide range of QR code solutions with either of these types. For instance, the social media QR code is dynamic — used to integrate all the social media accounts in one place. Interestingly, there are some online tools available that can readily scan a quick response code. If your smartphone doesn’t have an in-built scanning tool, you can leverage a QR code scanner to read quick response codes without any hassle.
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