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Wednesday, May 15, 2024

How Labels & Stickers Can Boost your Brand

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Regardless of your business sector, marketing and branding are crucial and labels and stickers can play a role in this. There have been many advancements in label and sticker manufacture, with new composite materials and printing methods, and with that in mind, here are some of the ways that you can develop your brand using labels and stickers.

  • Product packaging – There are those that say product packaging isn’t important as far as branding goes, yet we disagree. You can create special labels to enhance your packaging, which can include your logo and specific product instructions; if you need any help designing your custom labels, the supplier has an in-house design team to make sure your design is perfect. The design of your product packaging can have a positive impact on the consumer and that could be the difference between a sale or not.
  • Exhibition hand-outs – You could design some classy auto stickers with the company logo and hand them out when you are at exhibitions and trade fairs. Vehicle stickers actually expose your brand to so many people, which is great value for money. If you would like to know more about custom stickers & labels, do a Google search to find a supplier in your area.
  • Include stickers in direct mail campaigns – This is another great way to get your brand and message out there; print elegant labels and car stickers and put a selection in each envelope. This is the kind of marketing with no real benchmark in terms of reach and exposure, yet it does work, and for the little it costs, stickers and labels make perfect sense.  America is a huge country, which is why many businesspeople fly on private jets.
  • Promotional gifts – There are companies that supply a catalogue of quality products, such as umbrellas, T-shirts, caps, bags, keyrings and other items.
  • Vinyl vehicle stickers – All your commercial vehicles are moving advertising space and you can design a striking vinyl sticker that helps people identify your brand. Design bumper stickers and distribute them in a number of ways to boost your exposure. Don’t worry, the stickers are easy to remove and are durable enough to handle the American climate.

Template shapes and sizes

When you approach a leading US sticker and label producer, they have a wide range of shapes and sizes, as well as a list of materials that include foil, hologram, vinyl and clear plastic. Regarding colours, you can customize to replicate your branding, with exact matches; using the best materials and laser printing, there are no limits to what you can do.

You can order tamper-proof and reflective labels that are customized for your brand and marketing; search with Google to find the top vinyl sticker and label producer and take a look at their amazing catalogue.

For a relatively small investment, you can put your brand where you want it to be and this will bolster your marketing campaigns.

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